The Digital Storytelling Universe

Purple,  known  for  designing  and  delivering  world  class experience  centers  powered  by  their  digital storytelling software 'Hyro', and PLANWORX, celebrated for their cutting edge event experiences will jointly deliver unparalleled digital and live experiences, catering to a wide range of global brands and audiences.

The acquisition aims to benefit from the collective expertise of both companies while maintaining their unique identities and strengths. Purple's design and technological abilities and PLANWORX’s dynamic approach to live marketing and events are expected to create synergistic outcomes, driving innovation, and expanding the industry of digital storytelling.

Joost Rueck, CEO of Purple and Chairman of the Storytelling Group, expressed enthusiasm about the new direction, "This acquisition is a game changer for us. Looking at this from a market perspective, it allows us to serve our customers better because of our increased reach and offerings. It's a stepping stone to being a global player in digital brand experience solutions."

Chris Boehm-Tettelbach, founder of PLANWORX: “Joining forces will allow us to establish a full-spectrum storytelling powerhouse capable of addressing every aspect of digital brand experiences from concept to execution. Using the latest technology we bring these narratives to life - in physical spaces, live events or online.”

Ewout Prins, Managing Partner Holland Capital, “The acquisition of PLANWORX is a significant step for Purple in becoming a true global player in digital and immersive experiences. We are happy that we have been able to support this cross-border transaction from our offices in The Netherlands and Germany. We look forward to supporting the team in their growth ambitions and will continue to keep an eye on the market for additional strategic acquisitions”.

Clients  of  Purple  and  PLANWORX  can  look  forward  to increased  capacity,  creativity,  and  services, enhanced by the shared knowledge, technology, and creative drive of both teams. This collaboration is expected to set new benchmarks in the industry, establishing The Storytelling Group's commitment to be at the forefront of digital storytelling innovation.  

About Purple Digital Storytelling
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Founded in 2011, Purple Digital Storytelling, based in the Netherlands, specializes in capturing audience's attention through  innovative  digital  narratives  and  immersive experiences.  Leveraging  their  Hyro storytelling software, they offer a full suite of services from strategy and design to content production, tailoring each project to its unique client's and their specific needs.

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About PLANWORX

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PLANWORX,  founded  in  1987,  is  a  digital  creative  agency celebrated  for  their  cutting-edge  event experiences. By using the latest technology, they bring these narratives to life - in physical spaces, at live events or online. PLANWORX sees itself as an enabler, digital pioneer, and creative catalyst for global corporations as well as medium-sized companies, bridging the communication gap between businesses, employees, and end customers. With a team of 50 people, PLANWORX operates from Munich.  

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About The Storytelling Group

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The Storytelling Group is home to Purple Digital Storytelling and PLANWORX. With a focus on creating engaging narratives through digital experiences in physical spaces, The Storytelling Group is dedicated to pushing the boundaries of storytelling, serving a roster of renowned global brands, and setting new industry
standards.

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About Holland Capital

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Holland Capital has been responsibly and successfully investing in promising Dutch and German SMEs with growth ambitions for over 40 years. The team understands entrepreneurship and fosters an open, sustainable, and professional relationship with the management teams of the invested companies, aiming for mutual growth. With offices in Amsterdam and Düsseldorf, Holland Capital focuses on Healthcare, Technology,  and  the recently added  Agrifood-Tech  sector. The  firm  actively supports Purple Digital Storytelling in both operational and strategic development since becoming a shareholder in December 2020.

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For more information about the group, and the companies, please visit the websites.

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The Storytelling Group: https://thestorytellinggroup.com/

Purple Digital Storytelling: https://www.purplestorytelling.com/

PLANWORX: https://planworx.de/en/  

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