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Privacy Policy

Last updated: (04-03-2022)

Purple is a digital storytelling company that provides companies with stunning brand experiences. Purple has also developed Hyro, which is a storytelling platform that runs on all storytelling solutions. We understand that when you use Hyro’s platform you are placing your trust in us to handle your data appropriately, including personal information of your company. Purple ("us", "we", or "our") operates (the "Site"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.
We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name ("Personal Information"). We distinguish between personal data that you actively provide to us and personal data that - for technical reasons - are automatically passed on to us through the use of cookies.
When you contact Purple via a contact form the Site asks you to provide your personal data. This personal data is stored in the customer system of Purple. The only personal data that is stored is the contact form data (name, company and email address).

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data").
This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.
In addition, we use third party services such as Google Analytics to collect, monitor and analyze user behavior. The information is stored based on your IP address of your computer at the servers of Google. More information can be found in the privacy policy of Google. 


Cookies are small files that can be placed on your computer, tablet or telephone (or other device) when you visit web pages, such as the Purple website (
A cookie collects information from and about visitors. The cookies we use are necessary for the proper functioning of our website (functional cookies) and to provide us with information about the use of our website (analytical cookies).

Our cookies come from Google Analytics and from Vimeo. From Vimeo we use the Vimeo video player for our website. For more information about Vimeo's cookies, please refer to Vimeo's cookie policy: For more information about Google's cookies, we refer to Google's privacy policy:

Purple may process personal data of their website visitors with Google Analytics-cookies without prior permission. Purple has concluded a processor agreement with Google, has masked the last octet of the IP address, has turned off 'data sharing' and does not use other Google services in combination with the Google Analytics cookies.


The security of your Personal Information is important to us. As software vendor Purple will do anything in its power to make sure that the Hyro platform is being kept in perfect condition, all day, every day. This is being done by executing extensive quality assurance on the products which are in development, doing random tests and checks on production, actively monitoring the cloud and local software resources and keeping operating systems and used software libraries up to date.
The Hyro Content Management System is hosted at Amazon Web Services and might use related AWS hosting products. This will ensure that the CMS has a relatively high (above industry average) uptime. Even though AWS has a solid reputation for high availability of hosting services, the uptime and availability of AWS is outside of Purple's control.

Changes To This Privacy Policy

This Privacy Policy is effective as of 03-11-2021 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

So, let’s say you’ve read everything here, but you still have more questions or concerns about how we’re processing personal information. You can contact us by emailing to

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©2022 Purple — Digital Storytelling.